Purple Dot let us maximize the lead time so that we could build excitement, gauge interest, and create momentum ahead of the launch of the Toniebox 2.

Purple Dot has opened up a significant new revenue line for us. Our first presale drop with Purple Dot beat all expectations. Selling 8 weeks ahead of having the product meant we achieved a sell through 400% higher than we predicted. We’ve been working to improve our understanding of demand but couldn’t entirely crack it. And now with Purple Dot’s pre-order platform, we can establish new product lines, see the demand and capitalize on it, all before we even have the product.

We have previously added pre-orders to our website, but it led to confusion for our customers and our internal teams. Purple Dot solved this and helped our pre-order strategy become way more successful and scalable!

Absolutely anything we’re restocking goes on pre-order. The fashion industry is so competitive that you really have to try to retain the customer. If they keep seeing products out of stock, they’re going to stop checking the website. Then you’d lose that customer altogether.

We initially began working with Purple Dot specifically to help facilitate the launch of our Bridal Collections, a timelier category. However, we quickly saw how this partnership could augment our sales across our mainline and immediately began implementing ‘Presale’ as a separate initiative in the business to increase sales, forecast products and test category viability. Onboarding Purple Dot was one of the best decisions we have made for our DTC division to date.

Going live with Purple Dot’s Pre-order Automation enabled us to see the true value of pre-orders at scale. It was easy to activate and we wish we had operated like this from day 1 of our pre-order strategy.

With Purple Dot, our pre-orders meet the high bar we set for our end-to-end customer experience. Now, we never hesitate to launch a product early, even if it’s not yet in our warehouse.

We had tried pre-orders before, but the process was tedious and inefficient. We knew we were missing a trick to not only provide the best customer experience, but to maximize the business opportunity around pre-orders. Purple Dot helped us capture more pre-order sales than ever before.

Purple Dot is a top partner we have in our business and it’s helping us hit higher goals than in previous years. The addition of Purple Dot alone has driven a 20–25% increase in eCommerce sales compared to the same period last year.

Preorders build buzz around big moments. Particularly for notable collaborations, it gets new people to our site who may not have heard of Timex before, but who may now buy another Timex product.

As a rapidly emerging top brand, our first-touch customer experience is very important to us. We knew we needed our pre-order experience to be just as compelling as our in-stock experience

Working with Purple Dot was easy, and the results even better than we imagined. Pre-orders are now a core part of our strategy.

We saw *how* we launch new products could be a competitive advantage, so we rethought our supply chain and timing of product completion. It became evident that a premium pre-order experience was essential to our strategy.