About Purple dot
In 2019, we became obsessed with inventory management for retail eCommerce. Analysts and experts estimate that over $210 billion worth of inventory goes unsold every year in the fashion category alone, and over 25% of all inventory produced for online selling never sells through. This overproduction is not only unsustainable for our planet, but puts pressure on eCommerce brands across the world who aim to drive profitable businesses.
Leveraging inspiration from our time working in eCommerce travel and hospitality, we wanted to bring a first-mover solution to the market that helps retail eCommerce sell flexibly and fluidly – helping the industry not only sell more, but reduce unsold inventory stored in warehouses around the world.
To date, retail eCommerce has to wait to start selling online until stock arrives at the warehouse. At Purple Dot, we believe eCommerce can be selling earlier too – before stock arrives. And the longer brands can sell, the more they sell.
We imagine a world where every eCommerce brand has a sell earlier strategy – to sell more and store less.
We’re a highly passionate team of second-time founders, builders and operators who love bringing new ideas into the world, and partnering with our customers to deliver a positive impact that matters.