About

On average, 25% of inventory produced for eCommerce and retail is never sold. That is trillions of dollars every year.

Not only is that unsustainable for our planet, but it’s an increasingly untenable business model for brands and retailers across the world. On the flip side, it highlights exciting potential: Commerce is still in the earliest stages for a modern world.

In 2019, we set out to solve this massive, unsolved problem. Through leveraging inspiration from our time working in the travel eCommerce sector, we quickly realized that this level of unsold inventory wasn’t simply a bad forecast problem as many before us have hypothesized.

It’s a logistics problem. It’s a problem with the fundamental building blocks that power eCommerce.

For decades, brands and retailers have relied on having stock on-hand in a warehouse to start selling it. Entire operation workflows, production and ordering cycles, and deeply integrated tech stacks have been built with this assumption in mind.

But the number of times this constraint challenges brands and retailers – per year, per month, and even per day – is countless, with the reasons just as endless. It’s the root of both overstock and understock problems. Just ask a seasoned operator.

That’s why at Purple Dot, we’re redefining how commerce flows. We believe the future of commerce is flexible, where operators have the control, visibility, and confidence to easily sell stock that’s in the warehouse, on the way, and yet to be made. By expanding inventory management upstream, we can create the agility needed to ensure everything that gets made, gets sold – which forms our mission at Purple Dot.

We’re not scared of big problems. We know it will take time. We’re building from the bottom up and using first principles. And we’re more confident than ever that the future looks more like what we’re building at Purple Dot, and less like the legacy platforms used to date.

Every brand and retailer can get better at their inventory strategy. And we’re here to partner with them every step of the way.

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Our vision

We imagine a world where every eCommerce brand has a sell earlier strategy – to sell more and store less.

Our team

We’re a highly passionate team of second-time founders, builders and operators who love bringing new ideas into the world, and partnering with our customers to deliver a positive impact that matters.