How Azio Beauty uses Purple Dot to optimize product launches and reduce storage costs

Our brand customers continue to inspire us in how they leverage sell earlier strategies to drive growth for their business. Learn more about their experience using Purple Dot for pre-order operations.

Goal

To boost sales using FOMO (fear of missing out), better forecast demand for new products, and reduce warehouse storage costs through pre-orders

Background

Azio Beauty is a disruptive direct-to-consumer skincare brand that aims to make quality skincare affordable and accessible to everyone.

When launching new products, Azio Beauty wanted to minimize the risk of unsold inventory and better forecast the demand for the products. They decided to leverage pre-orders as a core part of their new product strategy.

We saw *how* we launch new products could be a competitive advantage, so we rethought our supply chain and timing of product completion. It became evident that a premium pre-order experience was essential to our strategy.

Jonathan Penna

CEO and Co-Founder, Azio Beauty

The Solution

Azio Beauty turned to Purple Dot to easily operationalize their pre-order strategy for new product launches.

First, by using Purple Dot's fully compliant way of charging pre-order customers upfront, Azio Beauty was able to accurately gauge demand and purchase the exact amount of ingredients needed. This enabled the brand to better forecast demand for the new product and strategically re-order to maximize revenue or reduce inventory and focus on upsell marketing strategies.

With Purple Dot's clear pre-order UX and self-serve customer portal, Azio Beauty's customers could check their pre-order status and receive updates anytime, building trust in the process.

With Purple Dot, our pre-order operations can fit easily and seamlessly into our bold vision for our brand – one that gets new products into customers’ hands as quickly and cost-effectively as possible.

Jonathan Penna

CEO and Co-Founder, Azio Beauty

The results

Leveraging pre-orders as a core part of their new product strategy, Azio Beauty has effectively planned inventory, streamlined operations, and created a customer base that is loyal to pre-ordering their latest products.

In terms of cost savings, Azio Beauty reduced warehouse storage by 80%, with products picked, packed, and fulfilled immediately upon arrival at the warehouse, eliminating the need for storage.

Pre-orders also helped Azio Beauty directly increase sales. When a product sells out, the brand can continue to accept pre-orders, increasing overall sales by 27%. In addition, pre-orders have increased in-stock performance by 46%, creating a real sense of FOMO when a product is in stock.

Now, instead of worrying about sell-through after stock arrives, Azio Beauty is always one step ahead of the competition in getting the hottest new trends into the hands of their customers.

Get in touch

Selling earlier can transform your business. A pre-order strategy gives brands the selling flexibility they need to accelerate sales, never truly go out of stock, and optimize costs. We’re here to partner with you to help make your pre-order operations a strategic pillar towards your growth. Reach out to hello@getpurpledot.com

Case studies

How Spoke uses Purple Dot to Increase Sell-Through

How Spoke uses Purple Dot to Increase Sell-Through

4x
pre-order sell through
6%
page to buy conversion
How Sachin and Babi optimizes Purchase Orders with Purple Dot

How Sachin and Babi optimizes Purchase Orders with Purple Dot

0%
overstock in pre-order collections
50%
increase in overall sell-through
How Pocket Sport uses Purple Dot to Never Go Out-of-Stock

How Pocket Sport uses Purple Dot to Never Go Out-of-Stock

15%
of the restock purchase order sold before reaching the warehouse