Shopper Privacy Policy (App)

Last updated: 
May 31, 2023


Purple Dot provides software used by our merchants to facilitate pre-order transactions. If you have visited or made a purchase from a merchant’s store that uses the Purple Dot App, we collect and use information about you on behalf of that particular merchant. We use this information at the direction of our merchants—they ultimately choose how and why to use your information—and act as a processor. If you have questions about how a specific merchant or store uses your information, please visit their privacy policy.

What information we collect about you and why

We collect: Information you provide about yourself like your name, billing address, shipping address and email address

How we use it: To provide you and merchants with our services, and enable them to operate their pre-orders and to communicate with you about your pre-order

When and why we share your information with others

To help us provide services to our merchants. Outside of these service providers, we will only share your information if we are legally required to do so (for example, if we receive a legally binding court order or subpoena), or where a merchant instructs us to share information on their behalf. If you have questions about how a merchant or store shares your personal information, you should contact the merchant or visit their privacy policy.


Subprocessor: Salesforce (Heroku)

Service provided: Cloud Hosting

Corporate Headquarters: USA

Data Processed: Data required to provide the Purple Dot pre-order service as described above

Subprocessor: Sendgrid

Service provided: Email communications

Corporate Headquarters: USA

Data Processed: Data required to send emails to customers and merchants about their pre-orders

Your rights over your information

When you visit or make a pre-order purchase from a merchant’s store that uses the Purple Dot App, the merchant you're visiting or buying from legally controls your information. As a result, Purple Dot doesn’t, for example, decide how long your information is retained because that decision is made by the merchant. This means Purple Dot can't help you access, correct, erase, or port your information without being directed to by the merchant. To make a request about your personal information, contact the specific merchant directly.

If you make a request to us, we will forward your request to the relevant merchant and help them fulfill your request. If the merchant no longer exists, however, we may be able to assist you directly. Please note that some data subject rights only apply in certain circumstances, and all of these rights may be limited by law.