Sell Earlier.
Our platform automates selling stock before it arrives at the warehouse – days, weeks, or months in advance.
Lock in sales early, reduce inventory risk and stay in control of when and what you sell on pre-order – without manual hassle.
Operate Smarter.
Pre-orders can – and should – be as smooth as your in-stock operations. Purple Dot syncs with your existing systems and uses AI with purpose (not hype) to run them like clockwork.
With Purple Dot, pre-orders stay outside your 3PL / WMS until stock lands, keeping warehouse ops efficient. And with flexible configurations, you get a pre-order process tailored to your business.
Delight Your Customers.
For pre-orders, the buying experience doesn’t end at checkout. Purple Dot turns waiting into a positive experience.
With clear updates and a fully backed, FTC-compliant “ship or refund” guarantee, you build confidence at every step. That way, customers are eager to pre-order with you again and again, making pre-orders a powerful long-term growth driver.
How it works
The Flexible Selling Layer For Your Entire Team
REWRITING the rules of commerce
Increase
higher sell-through with a pre-order strategy
Up to
increased sales on OOS vs Notify Me
Lock in
launch on time, no delays due to supply chain
Trusted by 100+ Global BRANDS
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Adam Woodhouse
COO, SPOKE
Purple Dot has opened up a significant new revenue line for us. Our first presale drop with Purple Dot beat all expectations. Selling 8 weeks ahead of having the product meant we achieved a sell through 400% higher than we predicted. We’ve been working to improve our understanding of demand but couldn’t entirely crack it. And now with Purple Dot’s pre-order platform, we can establish new product lines, see the demand and capitalize on it, all before we even have the product.
Sam Robinson
Operations Support Manager, Oh Polly
Absolutely anything we’re restocking goes on pre-order. The fashion industry is so competitive that you really have to try to retain the customer. If they keep seeing products out of stock, they’re going to stop checking the website. Then you’d lose that customer altogether.
Ross Allsop
Head of Ecommerce, LØCI
As a rapidly emerging top brand, our first-touch customer experience is very important to us. We knew we needed our pre-order experience to be just as compelling as our in-stock experience
Director of Marketing
US Farm & Butchery Company
We had tried pre-orders before, but the process was tedious and inefficient. We knew we were missing a trick to not only provide the best customer experience, but to maximize the business opportunity around pre-orders. Purple Dot helped us capture more pre-order sales than ever before.
Jennifer Ferguson
CEO & Founder, Handful
We have previously added pre-orders to our website, but it led to confusion for our customers and our internal teams. Purple Dot solved this and helped our pre-order strategy become way more successful and scalable!
Daniel Frediani
Daniel Frediani, E-commerce Product Owner, OAK + FORT
Purple Dot is a top partner we have in our business and it’s helping us hit higher goals than in previous years. The addition of Purple Dot alone has driven a 20–25% increase in eCommerce sales compared to the same period last year.
Amy Riordan
CEO
We initially began working with Purple Dot specifically to help facilitate the launch of our Bridal Collections, a timelier category. However, we quickly saw how this partnership could augment our sales across our mainline and immediately began implementing ‘Presale’ as a separate initiative in the business to increase sales, forecast products and test category viability. Onboarding Purple Dot was one of the best decisions we have made for our DTC division to date.
Jonathan Penna
CEO and Co-Founder, Azio Beauty
We saw *how* we launch new products could be a competitive advantage, so we rethought our supply chain and timing of product completion. It became evident that a premium pre-order experience was essential to our strategy.
Jakob Bechgaard
Director eCommerce, Knockaround
With Purple Dot, our pre-orders meet the high bar we set for our end-to-end customer experience. Now, we never hesitate to launch a product early, even if it’s not yet in our warehouse.
