What if you
never had to
miss a sale?
With a pre-order strategy, your store is always open.
Pre-orders help you convert demand spikes, unlock earlier revenue, and manage inventory risk – making your brand growth-oriented and agile at every turn.
This overview gives the top 5 examples of how modern brands use pre-orders to always be selling.
Launch Early, Sell More
Brands have more flexibility than ever in how they sell.
For hot new arrivals and collections, modern brands launch early -- before stock lands at the warehouse -- to maximize overall sales.
Launching early means more time to sell and naturally leads to higher sell-through. And when pre-order launches become a marketable moment, they deepen customer excitement and loyalty.
Conclusion: Brands that launch early with pre-orders sell-through 20% more than those that wait until in-stock.
MAXIMIZE DEMAND
Demand can be unpredictable, especially through drops and big moments. And nothing kills momentum like Sold Out.
Pre-orders keep the hype alive so you always convert demand into sales. Flip from in-stock to pre-order automatically, with estimated ship dates built in.
When it’s that hot, customers will wait in line (virtually!)... and for longer than you think.
Conclusion: Brands that keep selling with pre-orders sell 50% more during demand spikes.
Launch Despite Delays
Supply chains are complex and tariffs drive uncertainty, leaving brands feeling out of control.
Pre-orders bring control back. With a reliable pre-order layer in your stack, brands can always launch on time – even if stock is delayed.
Conclusion: Brands that have a pre-order strategy never miss a launch or push back sales. They always have an easy, stress-free back-up plan.
Never Truly Go Out Of Stock
Evergreens are your backbone – don’t let them go dark.
Notify Me leaves customers wondering if a restock will ever come. Without pre-orders, brands risk losing the sale -- or even the customer -- forever.
If a restock is planned or on the way, always give customers the opportunity to buy on the spot. With pre-orders, customers stay loyal and brands sell faster.
Conclusion: Pre-orders outperform Notify Me by up to 89% when measured head-to-head.
Reduce Overstock
The scariest word in DTC or Retail: Overstocked
With pre-orders, you can stop guessing. Early sales data guides smarter buys, and lets you create or adjust POs to match real demand. The more brands can influence production using actual sales, the less overstock they are stuck with.
Conclusion: Even with the fanciest techniques, there is no better forecast than actual sales. Pre-orders turn guesswork into precision, making virtually 0% overstock achievable.
Sell now, not later
Pre-orders give brands flexibility to maximize selling at every opportunity. From one strategy to all five, pre-orders keep modern brands selling, growing, and reducing inventory risk – with a customer experience that wins loyalty.
- Launch Early, Sell More
- Maximize Demand
- Launch Despite Delays
- Never Truly Go Out of Stock
- Reduce Overstock
