With the holidays approaching, it’s critical that brands can launch new products on schedule. But companies know all too well the painful supply chain snafus that can arise. Instead of celebrating a successful rollout of a winter clothing line or the toy on every Santa wishlist, panic sets in as stock gets delayed.

Whether it’s shipping bottlenecks, inclement weather, or customs confusion, a single disruption can derail your whole sales plan. Even worse, you might miss a key buying window entirely, leading to missed sales targets and warehouses clogged with unsold inventory. Meanwhile, missed sales often mean missed customers: frustrated shoppers who, faced with an “out of stock” or “notify me” button, head elsewhere to complete their holiday shopping. 

You shouldn’t have to stress over every possible delay.

With pre-orders, you’re always in control

Whatever the cause of a disruption, pre-orders can turn potential chaos into peace of mind. With a reliable pre-order platform, you can always launch your products on time– even if stock is still on the way. At Purple Dot, we’ve worked with over 100 modern brands to do just that: keep revenue flowing, customers happy, and teams confident, no matter what’s going on behind the scenes. 

With Purple Dot, your store is always open. It’s a safety net that ensures you never lose momentum or miss a sale. Our platform bridges inventory gaps and converts demand spikes while keeping it simple and reliable for your team.

Our easy integration and hands-on customer service team mean you can rest easy instead of scrambling to manage last-minute delays. In short, pre-orders mean you’re proactive, not panicked. 

A smarter back-up plan

Pre-orders of the past may have been clunky or hastily cobbled together, but Purple Dot offers a better way. Our low-lift setup integrates directly with your store and eCommerce stack to automate and manage pre-orders effortlessly. This means you can bake pre-orders into your eCommerce operations from the start, so if stock is delayed, Purple Dot switches on pre-orders for you automatically. 

Your teams don’t have to lift a finger. They have the tools and insights they need to keep operations flowing smoothly, reducing confusion and support tickets. Meanwhile, customers get clear communication at every step, with realistic delivery dates and updates that build trust and confidence.

And yes, shoppers will buy pre-ordered items. Purple Dot brands see pre-order conversion rates that are nearly identical to in-stock products—proof that when you communicate well, customers are happy to wait a little bit longer.

It’s more than a back-up plan—it’s how modern brands keep sales flowing, no matter the circumstances.

Never miss a launch

Purple Dot gives brands the flexibility to stay in control of their timelines. Take OAK + FORT, a modern lifestyle brand known for its seasonal staples like autumn outwear and cozy knits. In the past, a supply chain delay might have meant missing peak buying windows. 

But with Purple Dot, OAK + FORT no longer has to wait for stock to hit warehouses before they start selling. The brand can confidently launch new collections on schedule, even if inventory is still in transit, and meet their sales targets.

Meanwhile, customers know their favorite pieces are secured–even before they arrive–and feel part of something exclusive, not inconvenienced. That confidence deepens loyalty, boosts repeat purchases, and reduces “where’s my order?” support tickets. 

Maximize excitement – and overall sales

It’s not just fashion brands seeing success. When a leading global toy brand prepared to launch its blockbuster movie collection, timing was everything. They needed every product–from collectible dolls to vehicles–to go live the moment media coverage hit. But with stock arriving in waves across different regions, that would have been impossible without a smart pre-order strategy in place. 

By partnering with Purple Dot, the toy brand integrated and launched pre-orders across its European sites in just six weeks. As a result, all SKUs were able to launch on the same date, despite varying product availability, capitalizing on the excitement when it was at its peak. 

The impact was immediate. Conversion rates surged thanks to clear communication and a “charge on ship” model that let customers order with confidence—no upfront payment required. Over the next few months, the brand’s gross merchandise value from pre-orders increased by nearly 171%, proving that with the right system, you can sell even before stock lands in the warehouse.

For large-scale launches, it’s a game-changer. Purple Dot removes the guesswork, helps brands capture early demand, and turns hype into measurable revenue.

Always be selling, with ease

Delays happen, spikes in demand happen. Regardless of where inventory is, you shouldn’t have to stop your sales. 

By embedding Purple Dot into your eCommerce stack, you’re adding a built-in safety net that keeps product launches on track, customers engaged, and sales flowing– no matter what curveballs come your way. It’s a stress-free strategy for your business that ensures your store is always open.

In a world where unpredictability is the norm, Purple Dot helps brands build resilience and growth into their eCommerce operations. No matter where your inventory is—or when it arrives—you can keep selling, keep growing, and keep your customers happy.

Because when others scramble, you’ll already be selling.

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