TARIFF UNCERTAINTY?
PRE-ORDERS BUY YOU TIME
- Insulate risk - Avoid new overstock cost. By better matching supply and demand with pre-orders, bypass unnecessary tariffs on unsold goods.
- Keep selling before goods land - Until we know the impact of tariffs, continue to take orders as pre-orders without landing product yet.
- Customer trust - Build trust that your doors are open and you will continue to sell the products they love.
We initially began working with Purple Dot specifically to help facilitate the launch of our Bridal Collections, a timelier category. However, we quickly saw how this partnership could augment our sales across our mainline and immediately began implementing ‘Presale’ as a separate initiative in the business to increase sales, forecast products and test category viability. Onboarding Purple Dot was one of the best decisions we have made for our DTC division to date.
Amy Riordan
CEO
We have previously added pre-orders to our website, but it led to confusion for our customers and our internal teams. Purple Dot solved this and helped our pre-order strategy become way more successful and scalable!
Jennifer Ferguson
CEO & Founder, Handful