TARIFF UNCERTAINTY?
PRE-ORDERS BUY YOU TIME
- Insulate risk - Avoid new overstock cost. By better matching supply and demand with pre-orders, bypass unnecessary tariffs on unsold goods.
- Keep selling before goods land - Until we know the impact of tariffs, continue to take orders as pre-orders without landing product yet.
- Customer trust - Build trust that your doors are open and you will continue to sell the products they love.
We saw *how* we launch new products could be a competitive advantage, so we rethought our supply chain and timing of product completion. It became evident that a premium pre-order experience was essential to our strategy.
Jonathan Penna
CEO and Co-Founder, Azio Beauty
Purple Dot is a top partner we have in our business and it’s helping us hit higher goals than in previous years. The addition of Purple Dot alone has driven a 20–25% increase in eCommerce sales compared to the same period last year.
Daniel Frediani
Daniel Frediani, E-commerce Product Owner, OAK + FORT