TARIFF UNCERTAINTY?
PRE-ORDERS BUY YOU TIME
- Insulate risk - Avoid new overstock cost. By better matching supply and demand with pre-orders, bypass unnecessary tariffs on unsold goods.
- Keep selling before goods land - Until we know the impact of tariffs, continue to take orders as pre-orders without landing product yet.
- Customer trust - Build trust that your doors are open and you will continue to sell the products they love.
Going live with Purple Dot’s Pre-order Automation enabled us to see the true value of pre-orders at scale. It was easy to activate and we wish we had operated like this from day 1 of our pre-order strategy.
Anita Akai
Merchandiser @ Astrid & Miyu
Purple Dot let us maximize the lead time so that we could build excitement, gauge interest, and create momentum ahead of the launch of the Toniebox 2.
Enoch Platas
Head of Product, US E-Commerce, tonies®