TARIFF UNCERTAINTY?
PRE-ORDERS BUY YOU TIME
- Insulate risk - Avoid new overstock cost. By better matching supply and demand with pre-orders, bypass unnecessary tariffs on unsold goods.
- Keep selling before goods land - Until we know the impact of tariffs, continue to take orders as pre-orders without landing product yet.
- Customer trust - Build trust that your doors are open and you will continue to sell the products they love.
Absolutely anything we’re restocking goes on pre-order. The fashion industry is so competitive that you really have to try to retain the customer. If they keep seeing products out of stock, they’re going to stop checking the website. Then you’d lose that customer altogether.
Sam Robinson
Operations Support Manager, Oh Polly
As a rapidly emerging top brand, our first-touch customer experience is very important to us. We knew we needed our pre-order experience to be just as compelling as our in-stock experience
Ross Allsop
Head of Ecommerce, LØCI