Find out how Purple Dot can help you sell earlier

We saw *how* we launch new products could be a competitive advantage, so we rethought our supply chain and timing of product completion. It became evident that a premium pre-order experience was essential to our strategy.

Absolutely anything we’re restocking goes on pre-order. The fashion industry is so competitive that you really have to try to retain the customer. If they keep seeing products out of stock, they’re going to stop checking the website. Then you’d lose that customer altogether.