The Pre-Order Platform for Drops, Releases, and Limited Editions

Purple Dot turns pre-orders into a reliable, scalable operating model with cleaner fulfillment flows, automated setup, and a great customer experience.

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Trusted by hundreds of global brands

How brands go from pre-order chaos to drops that scale

171%
Pre-Order
GMV Growth
Major Global Toy Brand
62%
Improvement in
Pre-Order Profitability
Games Company
7.7×
Sales increase for a
High-Hype Collaboration
Tonies®

The pre-order infrastructure and features your team has been waiting for

  • Payment Flexibility

    Offer pay on ship, deposit plus balance, or full payment upfront. Match the payment structure to product lead time and customer expectations while supporting FTC compliance.

  • Cancellation control

    Set cancellation windows that close automatically at the point your business commits to production. Full-payment and deposit options can strengthen commitment without removing customer choice too early.

  • Order splitting

    Sell in-stock and pre-order items in one checkout. Keep pre-order items outside the warehouse flow and charge shipping based on each fulfillment.

  • Automated communications

    Automate updates from confirmation through shipping and give customers a self-service portal for status, address changes, and eligible order amendments. Purple Dot customers report a 9/10 customer satisfaction score

  • TBD shipping and pricing

    If production costs, freight, or final specifications change, Purple Dot can support additional charges, partial refunds, or price adjustments with customer notification and consent.

  • Migration support

    Move from a manual process or another tool with support for migrating existing pre-orders, including payment continuity where supported, without asking customers to re-enter card details.

  • Payment Flexibility

    Offer pay on ship, deposit plus balance, or full payment upfront. Match the payment structure to product lead time and customer expectations while supporting FTC compliance.

  • Cancellation control

    Set cancellation windows that close automatically at the point your business commits to production. Full-payment and deposit options can strengthen commitment without removing customer choice too early.

  • Order splitting

    Sell in-stock and pre-order items in one checkout. Keep pre-order items outside the warehouse flow and charge shipping based on each fulfillment.

  • Automated communications

    Automate updates from confirmation through shipping and give customers a self-service portal for status, address changes, and eligible order amendments. Purple Dot customers report a 9/10 customer satisfaction score

  • TBD shipping and pricing

    If production costs, freight, or final specifications change, Purple Dot can support additional charges, partial refunds, or price adjustments with customer notification and consent.

  • Migration support

    Move from a manual process or another tool with support for migrating existing pre-orders, including payment continuity where supported, without asking customers to re-enter card details.

Get started with pre-orders your customers will love and operations your team can trust.

Book a 30-minute demo and we’ll show you how Purple Dot supports your use case, whether you are capturing demand at peak hype or using pre-order data to make production decisions with greater confidence.