Our Story

In 2019, we became obsessed with how demand is converted in an online world. In a race to convert as many customers as possible, things like fulfillment immediacy have become the norm.

But, alongside this, there’s been a slippery slope to creating unnecessary waste. Stories of inventory being burned in retail and eCommerce, as an example, has become commonplace.

We know there has to be a better way. We believe you only need stock to ship it, but not to sell it. With Purple Dot, we enable our eCommerce partners to sell earlier, leaving behind the restrictive selling cycles that have led to unsold inventory and missed sales opportunities.

That’s why we’re on a mission to help eCommerce transform their business models through using waitlists and smarter analytics to sell more and reduce waste.

Meet the Founders

First we brought you Twizoo (exited to Skyscanner in 2017) and are excited to start another company together. Backed by a formidable group of investors including Moxxie , Connect and Unusual Ventures.

Madeline Parra - Co-founder

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John Talbott - Co-founder

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Ready to learn more?

Let’s talk about how waitlists can help you sell more. Book a call with us, we can’t wait to hear from you.

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